Don’t Start a Travel Blog, Start a City Blog

Downtown Pittsburgh

Over the years we have worked on many projects in the travel world to try and get our name out there and earn a living from our work.   Out of all of the projects we've worked on, this site- a global travel blog focused on long-term travel, and our newest site Discover the Burgh– a local blog for the city of Pittsburgh, Pennsylvania, have grown the most.

The interesting thing about these two blogs is not their differences in how we run them.  To be honest, we run them almost entirely on the same business model.  What makes them unique is that the potential for growing and earning revenue on our local blog far eclipses anything we've been able to achieve with our global site.

As such, we wanted to share some of our thoughts today as to why that is, and what you need to consider when launching a local blog of your own to try and get into this (relatively) untapped marketplace.

Let others chase down the global marketplace all they want- city blogging is the next big thing.

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Travel Blogging Niches – Are City Blogs the Next Big Thing?

Downtown Pittsburgh

Since returning home from our long-term trip, we've been brainstorming a number of business ideas that we could pursue from home. As much as we love sharing our international travel stories here, which we plan on doing for a long time to come, we needed to do more in order to meet our income goals and achieve financial independence.

One of the ideas we had was launching a new travel blog focusing on a specific city. After researching the idea further we realized that the potential for these style of websites in the travel niche is far greater than anything we could do with this global travel blog, and Discover the Burgh was born.

Like general travel blogging, running a city blog does have its pitfalls. You have to be active in the city. A lot

This means frequently going out to restaurants, trying every attraction there is, and spending a lot of money before you may bring that back in. It may sound a little daunting, but this one came easy to us.

We were going to do that anyway.

So other than enjoying the city you live in, why should you consider launching a city blog and why did we do it in Pittsburgh?  These are the questions truly worth answering.

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Looking for Blog Marketing Tips? You Better Start Advertising

Page Views on Travel Blogs

Learning how to become one of the best travel bloggers is often a lesson in what not to do, as the formula for blog marketing is not identical for bloggers (even in the same niche). In the past nine years since founding this site I can safely say that I know a lot on that topic. So much so that if there would be a master in the topic of what not to do, it would be me.

Through the trial-and-error process of launching several travel blogs over the years, with most of them ultimately failing, there is only one thing that has helped us start a blog from nothing to the next big thing.  It is simply this: social advertising.

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Sony a6000 Review – Is it The Best Camera for Travel Photography?

New Sony Mirrorless a6000

There is no secret why the Sony a6000 mirrorless camera is the best camera for travel photography. It is small, powerful, and takes incredibly gorgeous photos for a price point that wont deter most photographers.

As I am someone who loves to rant on Sony cameras after having several point-and-shoot failures, and even once made a promise to never buy one again, I am voluntarily putting my foot in my mouth for buying another (and publishing this Sony a6000 review to publicly state my love for this camera).

Ignoring my misgivings against the point and shoots, I always stood by the fact that in terms of image quality, my HX20V and HX50V cameras were the best I ever had- possibly even beating my old SLR. So it should be no surprise that when I made the leap to mirrorless photography, I ended up buying the Sony a6000 despite my reservations.

It has been well over a year since that purchase, and I am not looking back- the Sony a6000 is worth the price.

If you are looking towards buying the same, especially if you are using the camera for travel photography, the following are the most important things you need to know.