Content Strategy Made Simple – Write Blog Topics People Want to Read


Whenever I hear bloggers give advice, especially at travel blogging conferences like TBEX or Travelcon, the most common content strategy I hear is simply this: write good content

With an estimated billion blogs out there, we simply have too many articles that are completely irrelevant to virtually everyone. Some may have great writing. Some may have fantastic photos. But at the end of the day, a well-produced article is still not good content if no one actually cares to read it.

In that respect, the advice of producing good content is highly relevant but needs further explanation.

In a market that is heavily focused on gaining larger and larger readerships for monetization, I have some bad news here. No one cares about the six random things you did this past weekend. No one cares about your opinion of an obscure life event that only affected you. No one cares about re-written press releases. No one cares about interviews with other media/bloggers they've never heard of. I could go on.

The reason for this is because good content, at least good content in how I think of it, is content people actually want to read. But going further, it is also content people want to read in large enough volumes to make a difference to your blog. This means writing content that is less about you and more about what people actually want- the topic itself.

If we as bloggers can't produce that, well, we may as well give up. 

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GeneratePress Review – The Last WordPress Theme You’ll Ever Need

We're now onto our fourth (or fifth?) theme here at Living the Dream, and after 11 years of blogging, I think we've finally settled on one we're going to keep for the long-haul. 

This theme, the one you're seeing, is GeneratePress– one of the most customizable and fastest WordPress themes on the market today.

As we are always seeking speed improvements for our SEO goals, and I am just generally a nerd when it comes to optimization, it didn't take much more beyond hearing a few thumbs up from colleagues that GeneratePress is the way to go.

I bought access to the premium features, started a site design, and was blown away by both the functionality and the speed (and to be honest, I'm probably not even taking advantage of all the features, either!).

As such, I have a feeling I'll be sticking to this one for quite some time.

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5 Museums in Rochester and Upstate NY to Learn the Region’s History

Upstate New York is a fabulous region. There are a number of great attractions, wineries in the Finger Lakes, and even numerous waterfalls in New York to enjoy as well.

In fact, I've visited the region a half dozen times over the last few years and still have only begun to scratch the surface of what there is to see.

During a recent visit as part of a media tour before the NATJA conference, I was able to explore the areas of Rochester, Cayuga County, and Syracuse, and spent a fair bit of time exploring some of the historical sights of this interesting region.

In this one, I wanted to share a few of the must-see museums that focus on New York's great history!

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