Whenever I hear bloggers give advice, especially at travel blogging conferences like TBEX or Travelcon, the most common content strategy I hear is simply this: write good content.
With an estimated billion blogs out there, we simply have too many articles that are completely irrelevant to virtually everyone. Some may have great writing. Some may have fantastic photos. But at the end of the day, a well-produced article is still not good content if no one actually cares to read it.
In that respect, the advice of producing good content is highly relevant but needs further explanation.
In a market that is heavily focused on gaining larger and larger readerships for monetization, I have some bad news here. No one cares about the six random things you did this past weekend. No one cares about your opinion of an obscure life event that only affected you. No one cares about re-written press releases. No one cares about interviews with other media/bloggers they've never heard of. I could go on.
The reason for this is because good content, at least good content in how I think of it, is content people actually want to read. But going further, it is also content people want to read in large enough volumes to make a difference to your blog. This means writing content that is less about you and more about what people actually want- the topic itself.
If we as bloggers can't produce that, well, we may as well give up.