Over the years we have worked on many projects in the travel world to try and get our name out there and earn a living from our work. Out of all of the projects we've worked on, this site- a global travel blog focused on long-term travel, and our newest site Discover the Burgh– a local blog for the city of Pittsburgh, Pennsylvania, have grown the most.
The interesting thing about these two blogs is not their differences in how we run them. To be honest, we run them almost entirely on the same business model. What makes them unique is that the potential for growing and earning revenue on our local blog far eclipses anything we've been able to achieve with our global site.
As such, we wanted to share some of our thoughts today as to why that is, and what you need to consider when launching a local blog of your own to try and get into this (relatively) untapped marketplace.
Let others chase down the global marketplace all they want- city blogging is the next big thing.