For those who don't know me, you should know that I am an engineer as well as a travel blogger- which at times is a very dangerous combination. When I try out something new to help my brand grow, I put together a test and log everything so I can get to the real reason for why something works. (We then write about it in our Blog Your Trip series to share it with you).
Over the past year I've been conducting many successful Instagram tests, and they've been picking up in popularity thanks to this social network's continued rise in prominence.
As I've had some time to reflect on our most recent tests (find the one on Instagram hash-tags and the one on gaining targeted Instagram followers here), I need to tweak some of the recommendations I wrote about in those posts to form our game plan moving forward.
So, before reading any further, I highly recommend you read through both of those first. Finished? Good, let's recap.