The topic of User Generated Content is a hot one these days, and many marketers and branding specialists are hailing it as a must for brands looking to put out a digital product.
Unfortunately, we think User Generated Content is a bit of a sham- one that benefits the website owner only and does nothing to actually help the individual responsible for the content creation in the first place (which would be people like us).
So if you're thinking of building a brand on this style of posting, well, you've got another thing coming.
Note: All images in this article are my own. Instagram embeds are horrible beyond the reasons outlined in this article- don't use them. I am only embedding from my sites for example purposes.