9 Things Bloggers Really Wish PR Firms Would Know and Do

We receive pitches from PR firms just about every single day on our sites, and almost every one of them falls flat in one way, shape, or form.

There is seemingly some disconnect between PR firms and bloggers such that PR agencies don't seem to understand us, and perhaps bloggers do not seem to understand them in return. 

To help with this, I thought it would be fitting to publish a few things that bloggers wish PR firms would know about us, as there are some rather easy explanations for why your campaign pitch fell apart, a blogger ignored you outright, or they quoted a fee for the promotion you are looking for. To help unravel some of these mysteries, and to help educate PR firms about bloggers in general, this post was born.

This article is specifically dedicated to PR firms- agencies that are hired as a 3rd party to represent a brand, product, or destination. While some of the following points are also applicable to DMOs, CVBs, and companies who represent themselves in marketing, a few points are tailored specifically to third party PR firms exclusively. 

So while all marketing teams and agencies may find the following useful or insightful, a few are purposefully written for these firms only.

*Note: I did not crowdsource any of these points. So while I may be speaking solely for myself here, the below echoes many sentiments I have seen in private Facebook groups from my fellow bloggers. 

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What Happened When I Removed Dates from My URL Slugs

Blogger

When I started this blog in 2008, I had no idea what I was doing. In many cases I opted for whatever the default setting was in Blogger (my CMS at the time), and, as blogging best practices weren't established just yet, I had no idea why some settings were terrible.

This has come back to bite me many times throughout the years.

Having dates in my URLs was one such setting that I was unaware could pose a problem down the road. 

It only took 11 years, but I finally paid my developer to remove dates from my URL slugs, and quite frankly it was something I should've done a long time ago. Today, I wanted to share the results of this change.

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My Secret to Mental Health as a Blogger? Walking Away

It seems like not a week goes by where someone in the new media landscape hits a breaking point. This can either be very public or be behind that scenes such that only friends and peers see what is going on.

In some cases, they are overwhelmed from wearing too many hats day-in and day-out for years. In others, it is based on dismay at the direction the industry is going (lately around the new and absurd Instagram influencer culture). In even more cases, it is simply the result of working hard and seeing no return on the numerous hours invested (which, for any business, can never really be guaranteed).

I'm not immune to these effects either, and to be quite honest I find the blogging industry to be quite exhausting more often than not.

Thankfully, I've found a way to help keep this in check, and it isn't that big of a secret. I simply walk away from the community.

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User Generated Content is Laziness at Best and Theft at Worse

Boulders Beach, South Africa

The topic of User Generated Content is a hot one these days, and many marketers and branding specialists are hailing it as a must for brands looking to put out a digital product.

Unfortunately, we think User Generated Content is a bit of a sham- one that benefits the website owner only and does nothing to actually help the individual responsible for the content creation in the first place (which would be people like us).

So if you're thinking of building a brand on this style of posting, well, you've got another thing coming.

Note: All images in this article are my own. Instagram embeds are horrible beyond the reasons outlined in this article- don't use them. I am only embedding from my sites for example purposes.

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