Tips to Improve Page Speed Insights Scores with a GeneratePress Theme

If you're like me, you're probably obsessive about your site speed. It doesn't matter the service, I want to do whatever I can to get the best possible scores, load times, and ratings- even if some don't really matter in the grand scheme of things.

Out of all of the services that are out there, one that is the holy grail is Google's Page Speed Insights (PSI) as it is one of the few tools provided by the search giant that gives clues on how website owners can improve. (Plus non-Google tools like WebpageTest at GTMetrix to round out further analyses.)

Naturally, we latched on to it and made it our quest to top out in the highest category on our sites.

Unfortunately, our site on our old theme (Elegant Themes) only took us so far, and we knew it was time to upgrade. We switched to GeneratePress, made some customizations, and both our desktop and mobile scores jumped (with mobile scores in the high 80s and desktop flirting with 100 most days).

Today, I wanted to share the techniques I used to make this happen as it won't come out of the box.

Note: Before we begin it is worth pointing out that at the end of the day site speed is king. Google PSI scores are mainly a suggestion. Although we're in the weeds with it you can have a fast site without a high score, and no one is really certain if a high score provides an SEO benefit like a fast site. Our interest in this is purely because we can optimize it over a more practical reason. This could change in the future and we'll update accordingly.

Read moreTips to Improve Page Speed Insights Scores with a GeneratePress Theme

Our Test to Revive a Dead Instagram Account in a Few Simple Steps

One of the unfortunate side effects of being a travel blogger that only travels periodically is that I do not generate enough content to have a continual “live” feed from where I am in any given day.

Before going full-time at this site I used my library of photos from the past to compensate for this with various themed photo sets, but at times I slacked off in my posting schedule (and at one point only posted about three weeks out of an entire year). 

Over time this added up, and I concluded that my account was more or less dead in the water. I had to do something, and my test to revive it was born.

Read moreOur Test to Revive a Dead Instagram Account in a Few Simple Steps

Travel Blogging is Dying and Bloggers Killed It – Predictions for the Future

Travel blogging is on its way out. There is no doubt about it.

It has been something I've seen coming for quite some time based on my 10+ years in the industry, but now I see that the day is quickly approaching.

While I actually believe the ship is sailing for many blogging niches, travel blogging is going to be among the first to feel it.

Today, I want to dive down into why I think that is with some stark predictions for the future.

Read moreTravel Blogging is Dying and Bloggers Killed It – Predictions for the Future

IMM Review – Is the International Media Marketplace Worth it to Bloggers?

International Media Marketplace is a premier event for travel media and tourist boards that occurs in New York City each January.

While new, this one picked up steam as being one of the must-attend events of the years for writers (bloggers included), and in 2019 I made my way out to check out the show after missing it the few years prior.

In this one, I wanted to share a bit more about what the experience is like.

Read moreIMM Review – Is the International Media Marketplace Worth it to Bloggers?