Last Updated on June 30, 2021 by Jeremy
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Welcome to the 78th entry into our monthly income and traffic report!
In this monthly update we share our traffic, earning, and spending figures for our blogs from the previous month so you can get a glimpse inside the business of blogging. In addition to sharing these for your use, by publishing our information we are also able to stay on track with our own goals for our business.
Prior to reading, it is worth noting that we feature two blogs in this report (one global travel and one local travel) and our income is based on the combined total of the two. We break down the traffic for each in this report for additional information.
June 2021 Traffic
Our traffic on Living the Dream for the month of June was roughly 23,100 page views. This was an increase of 62% on a per-day basis from May and an increase of 22% from June 2020.
We benefited quite a bit from June's Google algorithm changes and saw a nice rise in traffic to a figure we hadn't seen since April of 2020! Couple that with some of our newer US content taking off pretty well and we hope this trend continues in the coming months.
It is still a far cry from our record highs in 2019, but we'll take whatever we can get right now.
On the Discover the Burgh front, our traffic in May was approximately 186,500 page views- an increase of 26% on a per-day basis from May and an increase of 38% from June 2020.
Last month we saw an uptick in articles via Google search (at the end of the month), and we're happy to report the algorithm changes have continued in our favor! Much like with Living the Dream, we saw a strong rise in search traffic in the last month for great gains over May and even June 2020 (which was roughly on par with June 2019).
Hopeful that July brings more of that great traffic!
June 2021 Travel Blog Income Report
Our booked income for June was approximately $9,350- an increase of 50% from May and a nearly 200% increase from June 2020. This income was approximately 90% from our local blog and 10% from our travel blog.
The breakdown includes the following:
*CPM Ads: $8,750
Wow. Just wow. There are a number of reasons why this income is so impressive to us.
First, ad rates are at record highs. Think $70 RPM and 15% higher than Black Friday 2019 high. This, coupled with our traffic spikes, made for a great month in CPM advertising land.
Second, travel is seemingly back. We're seeing a ton of hotel bookings both locally and internationally (still mostly local) and are also seeing the first train ticket bookings in Europe for the first time since early 2020. All great signs!
Put it all together and this was one of the top five best months ever and a figure we hadn't seen since 2019. Amazing!
Please note that the above is booked income. This is money that we have negotiated, contracted, and/or earned throughout the month but is not necessarily money that was received in-house. Payment for income can often range from a few minutes to several months (and, in some cases, can be canceled outright). While we track this for tax purposes, we only share booked income in this report.
June 2021 Expenses
Our dedicated blog expenses* for the month June were roughly $335, with the following breakdown:
*Social media ads: $290
This month was more or less a baseline month. We didn't have much beyond our standard expenses of newsletter fees and social media advertising, so we'll take that!
*We do not share our travel/local expenses in this report. This can be anywhere from $100-$3,000+ per month extra, but your mileage may vary as the costs to generate content can vary wildly from blog to blog. We strive to only share true blog operating expenses here.
July 2021 Goals
July 2021 will follow the same goals for June- growth at all costs via content publishing. We have a ton of new articles from Maine and Boston, MA, coming your way soon, and also still need to catch up on more from Shenandoah and Savannah. Gotta keep that US travel train going while it is hot!
Beyond this, all my other projects will be for our new blogs which are not included in this report as they are not travel-oriented.
Looking For Past Reports?
Unlike other websites that host an article series on this topic, we only have one article for our travel blog income and traffic reports.
We do this for a number of reasons, but it is mostly because we do not want dozens upon dozens of posts on our site to this one specific topic. Over time, the monthly details become irrelevant and trends are the only thing that matters.
To compensate for this, we update this article every month based on our current data and publish a graphical summary of previous months as well. If you have any questions about data from a specific month we are happy to share more details via email if you contact us.
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About the Author: Jeremy is a full-time travel writer based in Pittsburgh and primary author of this site. He has been to 70+ countries on five continents and seeks out new food, adventure activities, and off-the-beaten-path experiences wherever he travels.