Welcome to the 42nd entry into our monthly income and traffic report!
In this monthly update we share our traffic, earning, and spending figures for our blogs from the previous month so you can get a glimpse inside the business of travel blogging. In addition to sharing these for your use, by publishing our information we are also able to stay on track with our own goals for our business.
June 2018 Traffic
Our traffic for the month of June was approximately 75,748 page views. This was an increase of 3.5% on a per day basis from May and an increase of 57% from June 2017 (as well as a record month overall!).
Overall, I have to say I am pretty happy for the rise this month because we've been really behind on continuing our SEO overhaul. To say that we did nothing is an understatement so seeing growth despite all this is great news.
On the Discover the Burgh front, our traffic was 96,525 page views- down approximately 1.5% on a per day basis from May and a decrease of about 13% from June 2017.
I'm still disappointed in the continued drop in Facebook traffic, as it has been more or less matching our increase in Google for the past year. Normally this is no big deal, but when its a 75% decrease in Facebook traffic and a 400% increase in Google traffic, it is hard to celebrate any true growth.
But all things being equal, our Google growth has showed no signs of slowing, so after a certain point it should overtake the losses and present steady growth. Right? Right. (We really have no clue.)
Finger's crossed as we move forward that more content and improved rankings will catapult us ahead in traffic!
June 2018 Income
Our income for June was $5,045- another new record! This is even more impressive considering we had one fewer day in the month compared to May and very little in terms of freelancing/sponsored content like we had in the previous month as well!
Our breakdown for the month was the following:
*CPM Ads: $3,403
*Sponsored Content: $100
*Hired Assignment: $100
Even though our overall traffic was down slightly for the month, we saw a notable rise in Mediavine revenue as RPMs were rising (both as Q2 was coming to a close and also because they generally go up as the year goes on).
If this is the new normal for the rest of the year, we certainly won't complain although we know that July, being the start of Q3, will probably have a drop before it rises.
We also had a fairly solid affiliate month and are starting to see conversions on higher earning products (thanks in part to our recent addition of Pretty Links Pro, if I had to speculate). It doesn't take many sales with $100+ conversions to add up, and we're definitely starting to see it now. A sign of things to come? We hope so!
Note: The above income is booked income, not received. Payments often range from just a few minutes to 90 days after being booked.
June 2018 Expenses
Our expenses for the month of June were roughly $522, with the following breakdown:
*Facebook ads: $257
This is roughly our baseline as we pushed off filing for an LLC for a bit. We're okay with this but it will come up soon!
July 2018 Goals
July is appearing to be another catch-up month as we get through our backlog of 100+ articles as well as working on some minor SEO optimizations of old content.
We have a fairly wide open schedule at home, which is a rarity for us, so we're also hoping to pack it in as we move forward.
Since we have some big plans on the horizon (including a 2+ week trip to Alaska!), this may be our best chance to get caught up!
Looking For Past Reports?
Unlike other websites who host an article series on this topic, we only have one article for our travel blog income and traffic reports.
We do this for a number of reasons, but it is mostly because we do not want dozens upon dozens of posts on our site to this one specific topic.
To compensate for this, we update this article every month based on our current data and share a graphical summary of our previous 24 months on a rolling basis. If you have any questions about data from a specific month we are happy to share more details via email at email@example.com.
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