Last Updated on by Jeremy
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Welcome to the 53rd entry into our monthly income and traffic report!
In this monthly update we share our traffic, earning, and spending figures for our blogs from the previous month so you can get a glimpse inside the business of travel blogging. In addition to sharing these for your use, by publishing our information we are also able to stay on track with our own goals for our business.
May 2019 Traffic
Our traffic for the month of April was approximately 87,850 pageviews. This was a drop of about 1.5% a per day basis from April 2019, and an increase of 11.5% from May 2018.
In reality, part of this was our own doing as I made a few mistakes when launching our new site theme. This cascaded back into Google and caused our position and CTR to drop a fair bit for a few days during the course of the month.
While we fixed the issues for the most part and saw a drastic Google improvement at the end of the month, our totals for May were skewed ever-so-slightly. We're now looking forward to June to see how it all turns out!
On the Discover the Burgh front, our traffic was approximately 109,700 pageviews- more or less equal on a per day basis from April 2019 and up 10.5% from May 2018.
I'm not surprised that our traffic didn't change from April all too much, but I am happy to see that we're up 10% YOY as the previous few months were showing some slump.
I hate to say it, but the Facebook drop is still going on and our Google increases have to match those and then some in order to grow. But very, very soon we expect to see some great numbers month-over-month like we do year-over-year!
May 2019 Income Report
Our booked income for May was approximately $6,632. The breakdown includes the following:
*CPM Ads: $3,702
*Sponsored Content: $300
This income was more or less identical to April, including another sponsored article purchase as well. Our RPM revenues are up, but our traffic stayed more or less the same, so we noticed just a little bit of an uptick overall.
But, as we mentioned above, June is on track to be quite good (and our new site designs are focused on converting affiliate sales) so we're excited to see where the income target goes from there.
We're so close to getting our affiliate income to match our advertising income!
Please note that the above is booked income. This is money that we have negotiated, contracted, and/or earned throughout the month but is not necessarily money that was received in-house. Payment for income can often range from a few minutes to several months (and, in some cases, can be canceled outright). While we track this for tax purposes, we only share booked income in this report.
May 2019 Expenses
Our dedicated blog expenses for the month of May were roughly $496, with the following breakdown:
*Social media ads: $128
*Conference fee: $103
I was mistaken last month when I said that April would be our last conference fee. I had one more payment for this month that took us above our normal baseline. But, all things being equal, averaging below $500 is my target and I'll take that!
*Plus travel/local expenses which we do not track here. This can be anywhere from $100-$2,000+ per month extra, but your mileage may vary based on your blog niche.
June 2019 Goals
My goal for May was, again, to try and publish 30-40 articles for the month. And, like April, I fell short at just under 20 for a number of reasons.
First, we traveled a ton. We took a five-day trip to San Francisco, I was on a seven-day trip to a conference, and participated in both a 2 day and a 2 1/2 day local FAM trip in southwest PA. Whew- lots of content to be published and no time to do it this month!
Likewise, I also completely redesigned Living the Dream on an impulse, and while it is not 100% of the finalized design I envisioned, it is close enough that I wanted it to go live all the same. Doesn't it look great?
Suffice it to say, when thinking of that my ~20 articles published is pretty good.
June is going to be looking like much of the same, as I'll be traveling with Angie to Cincinnati one week, hitting up Boston to speak at Travelcon at the end of the month, and have some fun things thrown in the mix in-between.
My primary goal for the month will be to launch a redesign of Discover the Burgh, and my secondary goal will be to continue attempting to hit that 30 article goal. But considering the number of trips and FAMs I've been on in the last few weeks, content is not what I'm lacking- it is the time to publish it all.
Looking For Past Reports?
Unlike other websites who host an article series on this topic, we only have one article for our travel blog income and traffic reports.
We do this for a number of reasons, but it is mostly because we do not want dozens upon dozens of posts on our site to this one specific topic.
To compensate for this, we update this article every month based on our current data and share a graphical summary of our previous 24 months on a rolling basis. If you have any questions about data from a specific month we are happy to share more details via email at email@example.com.
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