Welcome to the 40th entry into our monthly income and traffic report!
In this monthly update we share our traffic, earning, and spending figures for our blogs from the previous month so you can get a glimpse inside the business of travel blogging. In addition to sharing these for your use, by publishing our information we are also able to stay on track with our own goals for our business.
April 2018 Traffic
Our traffic for the month of April was approximately 69,529 page views. This was a decrease of 3% on a per day basis from March and up just under 37% from April 2017.
Although we had a slight decrease from March, the fact that we've sustained our monster gain in traffic is quite encouraging. And we're still just getting started on our SEO overhaul!
Even better, if the last few days of the month are any indication the month of May has the potential to be our best yet!
On the Discover the Burgh front, our traffic was 102,626 page views- up 9.5% on a per day basis from March.
We had a few posts perform better than normal on Facebook in April, which isn't really saying much these days, and our Google traffic also is continuing to rise locally now that people are going outside in the city. These all come together into a really solid month overall.
In any case, a month over 100,000 page views is to be celebrated, and celebrate we shall.
April 2018 Income
Our income for April was $3,984- one of our highest months ever!
March was an indication that this income level would become a new normal, and we are so happy it is continuing into April. Our breakdown for the month was the following:
*CPM Ads: $2,840
This is a fairly straight forward earning month with no custom campaigns- 100% of our income was due to page views. That being said, we are negotiating a few paid campaigns that we hoped would get finalized in April (leading to our biggest month yet), but the timing got pushed.
Here's hoping for those to come through in May!
Note: The above income is booked income, not received. Payments often range from just a few minutes to 90 days after being booked.
April 2018 Expenses
Our expenses for the month of April were roughly $641, with the following breakdown:
*Facebook ads: $256
We had a rather low spending month with our standard baseline as well as one program renewal. Throughout the summer we hope to add one program / professional association / business expense like this, so we'll be quite happy if things line out like this moving forward.
May 2018 Goals
We're quickly finding that we can only do about 10 posts on Keysearch per month, and that is just on a first pass. So we're not giving ourselves a grand goal of going through the rest for the month of May now that we know better.
Instead, we're going to be making May a catch up month where we work on our 100+ article backlog and hit as many new attractions as possible now at home that the weather is starting to get good.
It'll be a fun month and is one we need every so often to recharge. So let's just say our back-end goals are low right now and we'll be out having fun!
Looking For Past Reports?
Unlike other websites who host an article series on this topic, we only have one article for our travel blog income and traffic reports.
We do this for a number of reasons, but it is mostly because we do not want dozens upon dozens of posts on our site to this one specific topic.
To compensate for this, we update this article every month based on our current data and share a graphical summary of our previous 24 months on a rolling basis. If you have any questions about data from a specific month we are happy to share more details via email at firstname.lastname@example.org.
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