Last Updated on August 31, 2021 by Jeremy
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Welcome to the 80th entry into our monthly income and traffic report!
In this monthly update we share our traffic, earning, and spending figures for our blogs from the previous month so you can get a glimpse inside the business of blogging. In addition to sharing these for your use, by publishing our information we are also able to stay on track with our own goals for our business.
Prior to reading, it is worth noting that we feature two blogs in this report (one global travel and one local travel) and our income is based on the combined total of the two. We break down the traffic for each in this report for additional information.
August 2021 Traffic
Our traffic on Living the Dream for the month of August was roughly 19,250 page views. This was a decrease of roughly 3% on a per-day basis from July and a decrease of 11% from August 2020.
With COVID cases on the rise worldwide, we're not really surprised that our traffic is dropping ever-so-slightly, but we're still going to be cranking out US content all the same for the time being.
On the Discover the Burgh front, our traffic in August was approximately 240,000 page views- a decrease of 8% on a per-day basis from July and an increase of 75% from August 2020.
After coming off of a record July, I'm honestly not surprised that we had a dip in August. Historically these two months are our highest for the summer but some flip flop on which one wins out (likely weather dependent as we have hot summers).
Still, it is nice to see our spike holding out as August ended up being our third best month ever which is nothing to scoff at in the slightest!
August 2021 Travel Blog Income Report
Our booked income for August was approximately $11,000- a decrease of 5% from July and an over 135% increase from August 2020. This income was approximately 90% from our local blog and 10% from our travel blog.
The breakdown includes the following:
*CPM Ads: $9,820
*Sponsored Content: $700
Overall, I'm not surprised by a slight drop in income due to our traffic being slightly down for the month, but I am still happy that August ended up being our third best month ever!
Our affiliate sales were down significantly but were offset by a sponsored content sale on our local blog, and despite a slight drop in RPMs for the month overall we really have no complaints on how things turned out income-wise.
If only every month could be like this!
Please note that the above is booked income. This is money that we have negotiated, contracted, and/or earned throughout the month but is not necessarily money that was received in-house. Payment for income can often range from a few minutes to several months (and, in some cases, can be canceled outright). While we track this for tax purposes, we only share booked income in this report.
August 2021 Expenses
Our dedicated blog expenses* for the month of August were roughly $150, with the following breakdown:
*Social media ads: $86
*Domain renewal: $19
Once again, we kept spending kind of low this month and our advertising payments were lower as well mostly because I forgot to boost posts. Oops.
Overall, we cannot complain here.
*We do not share our travel/local expenses in this report. This can be anywhere from $100-$3,000+ per month extra, but your mileage may vary as the costs to generate content can vary wildly from blog to blog. We strive to only share true blog operating expenses here.
September 2021 Goals
August was a rough month for me partly because we were in Washington for half of it seeing friends and partly because I really struggled with motivation.
To put it bluntly, I'm really behind and have a lot of content I want to get out.
So apart from a quick trip down to Washington DC for my wine exam at the end of the month, I want to hunker down and work as much as possible to get caught up on articles from past trips here as well as getting ready for Q4 on my local blog.
Oh, and of course study for that crazy hard wine exam too. That will surely eat into my time a lot as well. Oh well, time to get back into the grind for the remaining four months of the year!
Looking For Past Reports?
Unlike other websites that host an article series on this topic, we only have one article for our travel blog income and traffic reports.
We do this for a number of reasons, but it is mostly because we do not want dozens upon dozens of posts on our site to this one specific topic. Over time, the monthly details become irrelevant and trends are the only thing that matters.
To compensate for this, we update this article every month based on our current data and publish a graphical summary of previous months as well. If you have any questions about data from a specific month we are happy to share more details via email if you contact us.
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About the Author: Jeremy is a full-time travel writer based in Pittsburgh and primary author of this site. He has been to 70+ countries on five continents and seeks out new food, adventure activities, and off-the-beaten-path experiences wherever he travels.