Last Updated on by Jeremy
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Welcome to the 55th entry into our monthly income and traffic report!
In this monthly update we share our traffic, earning, and spending figures for our blogs from the previous month so you can get a glimpse inside the business of travel blogging. In addition to sharing these for your use, by publishing our information we are also able to stay on track with our own goals for our business.
July 2019 Traffic
On Living the Dream, our traffic for the month was approximately 87,200 page views. This is an increase of approximately 1% on a per day basis from June, and an increase of 1.1% from July 2018.
This is our slowest year-over-year growth that we've had in some time, which is not encouraging. However, considering some of our colleagues have seen huge drops in the last few months due to algorithm changes in Google we'll take any nominal gain right now.
We're continuing that slow crawl to 100,000 monthly page views, but as it stands now we're still holding steady at close to our record monthly traffic level- it really is hard to complain with that little detail.
On the Discover the Burgh front, our traffic was 154,600 page views- our third best month ever, and our best organic traffic month outside of Christmas to date! This is an increase of 13.3% on a per-day basis from June, and an increase of 31.5% from July 2018.
We have noted a sharp uptick in Google traffic throughout the month, and a minor increase in Facebook traffic as well.
With regards for Google traffic, we have noticed a small gain in ranking positions, likely due to our June site redesign offering faster speeds. Likewise, throughout July we re-branded our two performing posts in order to improve our rank in Google and target more keywords, which also seems to be working out well overall.
A few more months of growth like this would be most welcomed!
July 2019 Travel Blog Income Report
Our booked income for July was approximately $6,640. The breakdown includes the following:
*CPM Ads: $4,769
July was one of the first months in recent memory that we did not participate in any sponsored campaigns, and is, quite honestly, refreshing. Even though we only participate in one sponsored opportunity a month most times, and most are local on our Pittsburgh site, it is not my preferred way to make money.
The fact that our passive income is nearly as high as previous months (where we did accept sponsored content) truly speaks to the positive direction we are heading in- especially when you consider that ad rates plummet at the start of Q3 (July) as well!
If things hold, we'll be on pace for a great second half of the year.
Looking at things from a historical perspective, our average income growth over the last 12 months is 83% from the previous year, 427% from two years ago, and 965% from three years ago! We are not upset by this in the slightest.
Please note that the above is booked income. This is money that we have negotiated, contracted, and/or earned throughout the month but is not necessarily money that was received in-house. Payment for income can often range from a few minutes to several months (and, in some cases, can be canceled outright). While we track this for tax purposes, we only share booked income in this report.
July 2019 Expenses
Our dedicated blog expenses for the month of July were roughly $508, with the following breakdown:
*Social media ads: $198
We were back at our baseline spending for the month, so I have very little to comment on other than being happy to be near a minimum!
*Plus travel/local expenses which we do not track here. This can be anywhere from $100-$2,000+ per month extra, but your mileage may vary based on your blog niche.
August 2019 Goals
My goal for July was solely to hit publish 30-40 articles which is from our growth-at-all-costs model moving forward. I'm happy to report that I published 28 (plus two contests) which, while on our low end, got close enough to the target for me.
While my goal for every month is to publish this figure, in August I suspect I'll hit closer to 20.
The reason for this is because throughout the month I have three trips scheduled- two shorter ones regionally plus one international trip to Italy! Naturally, being gone for well over 10 days of the month puts a damper on the number of articles I can publish during that period of time.
That being said, apart from traveling and getting ideas for more new content, if I can hit that 20 figure by September I will not be upset at all. The race to get ready for Q4 (and its glorious ad rates) begins now!
Looking For Past Reports?
Unlike other websites who host an article series on this topic, we only have one article for our travel blog income and traffic reports.
We do this for a number of reasons, but it is mostly because we do not want dozens upon dozens of posts on our site to this one specific topic.
To compensate for this, we update this article every month based on our current data and publish a graphical summary of previous months as well. If you have any questions about data from a specific month we are happy to share more details via email if you contact us.
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