Last Updated on by Jeremy
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Welcome to the 56th entry into our monthly income and traffic report!
In this monthly update we share our traffic, earning, and spending figures for our blogs from the previous month so you can get a glimpse inside the business of travel blogging. In addition to sharing these for your use, by publishing our information we are also able to stay on track with our own goals for our business.
Prior to reading, it is worth noting that we have two blogs (one global travel and one local travel) and our income is based on the combined total of the two. We break down the traffic for each in this report for additional information.
August 2019 Traffic
Our traffic on Living the Dream was approximately 83,600 page views. This is a decrease of approximately 4.2% on a per day basis from July and a decrease of about 4.8% from August 2018.
This is quite unfortunate in terms of overall traffic loss, but it looks like we were mostly flat in Google and suffered a small drop in traffic from Pinterest when compared to August 2018 (which was a surge month for us).
If any traffic source has to drop, I can at least attribute Pinterest to promotion changes on our end (or luck last year) and try and work on that more moving forward- and I will.
On the Discover the Burgh front, our traffic was 166,100 page views- beating July by 7.5% and August 2018 by 59%!
While most of our growth in August can be attributed to a viral share that we had for a few days (plus above-average Facebook clicks on a few more shares), the YOY growth is truly impressive to us. Our growth at all costs model via new content is most certainly working!
I'm also pretty pumped because this is one of the first months in recent memory where our two sites combined broke 250,000 page views- 25% of my goal of reaching 1,000,000 monthly views!
August 2019 Travel Blog Income Report
Our booked income for August was approximately $8,113. This was an increase of 45% from August 2018 and an increase of 262% from August 2017!
The breakdown includes the following:
*CPM Ads: $5,379
Overall, August was a pretty stellar month for us and our third highest income month ever!
We had several articles go viral, saw a nice uptick in affiliate sales, a few increases in our commissions from our top affiliate networks, and sold a rather large one-off tour with a nice commission all within a few days of each other.
As such, we saw a nice uptick in both ad and affiliate income over what we'd normally expect for our level of traffic.
The slow crawl to Q4 continues!
Please note that the above is booked income. This is money that we have negotiated, contracted, and/or earned throughout the month but is not necessarily money that was received in-house. Payment for income can often range from a few minutes to several months (and, in some cases, can be canceled outright). While we track this for tax purposes, we only share booked income in this report.
August 2019 Expenses
Our dedicated blog expenses for the month of August were roughly $593, with the following breakdown:
*Social media ads: $30
*Computer Backup: $79
Overall, my spending was fairly low as I mostly forgot to do any social media advertising. Even accounting for a domain renewal, email fees, and a program annual fee, spending was relatively flat. I'll take it!
*Plus travel/local expenses which we do not track here. This can be anywhere from $100-$2,000+ per month extra, but your mileage may vary based on your blog niche.
September 2019 Goals
I published this income report while traveling in Italy, and will be in the country for the first week or so of the month.
Likewise, I have a trip scheduled to Fredericksburg and Richmond, Virginia at the end of the month, such that two weeks of the month will be traveling.
Beyond that, I want to get back into the rhythm of publishing as many articles as possible, so my remaining days at home will be to try and hit my target of 30-40 articles published- mostly around these two destinations and for our Pittsburgh blog.
But first, it is time to eat some more pasta.
Looking For Past Reports?
Unlike other websites who host an article series on this topic, we only have one article for our travel blog income and traffic reports.
We do this for a number of reasons, but it is mostly because we do not want dozens upon dozens of posts on our site to this one specific topic.
To compensate for this, we update this article every month based on our current data and publish a graphical summary of previous months as well. If you have any questions about data from a specific month we are happy to share more details via email if you contact us.
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