Whenever we told a sake brewery worker or bartender that we were heading to Kanazawa on our third trip to Japan, there was a near-unanimous reply- you have to try sake from the Noguchi Naohiko Sake Institute. When we replied that we had already made a reservation to visit, we got a subtle nod of approval as the reputation of this one truly precedes it.
This brewery is famous not only for making acclaimed products, but also because its Toji, Noguchi Naohiko, is often considered the God of Sake Brewing.
Why is that? Well, he’s been making sake since 1949, was critical to the Yamahai style revival, and helped popularize Ginjo sake in Japan to name a few. And if you’re looking at that year and wondering, yes, he is also in his 90s and helps pass on his sake knowledge at his namesake Noguchi Naohiko Sake Institute!
So, given that Angie is obsessed with sake (WSET Level 3 certified), and I love a good sake tour, we made our way out to the institute outside of Kanazawa to check it out and enjoy a tasting!
In this one, we wanted to share a bit more about what the experience was like and offer some booking tips, since reaching this one isn’t the easiest!