In the many years of running our blog's newsletter, we never had an issue. We'd send out our weekly RSS email via MailChimp, get a nominal amount of clicks, and move on.
But as time ticked by and our subscriber count went up, so did our fees. Our local Pittsburgh blog contributed the most of this gain, and we realized we were days away from hitting the 10,000 subscriber limit that bumped our fees to $100/month- holy crap!
As our spending for the newsletters amounted to about $0.10 to $0.30 per click, we knew there had to be a better way. Do we delete inactive subscribers? Do we try and get better engagement? Do we switch services?
Enter MailerLite– the answer to all our questions. And in this MailerLite review I'm going to share how we became converts from MailChimp on Day 1.