Travel Blog Income and Traffic Report #30 – June 2017



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Welcome to the 30th entry into our monthly income and traffic report!

In this monthly update we share our traffic, earning, and spending figures from the previous month so you can get a glimpse inside the business of travel blogging. In addition to sharing these for your use, by publishing our information we are also able to stay on track with our own goals for our business.

Living the Dream’s June 2017 Traffic

Our traffic for the month of June was approximately 48,100 page views- down approximately 5% on a per day basis and up 22% from June 2016.

Overall, we expect our traffic to be around this mark for the rest of the year short of an unexpected change in traffic from one of our social media channels.

As our biggest traffic driver is Google, and our traffic tends to only rise at the beginning of the year, we will have to do something different on social media to trigger growth at this time (unless we stumble upon something completely unexpected).

On the Discover the Burgh front, our traffic was 122,000 page views- up approximately 12.5% on a per day basis. We’ve been experiencing many mini-viral surges over the last month or so with the addition of our newest 360 camera on Facebook. This has been great for our traffic numbers, but less than stellar on our income earnings. Ignoring these, we still would have exceeded 100,000 page views on the site which is nothing to laugh at for a site that is just over two years old.

Living the Dream’s June 2017 Income

Our income for the month of June was approximately $2,850, our highest since starting this series by a whopping 25%, and includes the following breakdown:

CPM Ads: $1,750
Affiliates: $420
Sponsored Posts: $400
Freelance Writing: $280

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June was a wonderful month for us for a number of reasons.

The first, and perhaps most important, is that our CPM ad revenue from Mediavine climbed from $10-$12 per 1,000 pageviews to closer to $15 by the end of the month (excluding a small decrease for when we had our viral surge- boo)!

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While we expect this rate to go down a bit for July due to seasonal variations, if it does keep rising we would expect to be well over $2,000 in income alone purely from our ad network. Swoon.

Our affiliate income and sponsored posts also rose considerably. Our affiliates increased due to our overhaul of including links on our site, plus a few well timed campaigns that the ad networks notified us about for our local blog. Likewise, we brought in a few more ad placements and freelance assignments over the month for a nice little icing on the cake too!

Will we get there next month? It is hard to say as ads and freelancing is quite variable, but our rise in CPM ads and affiliates is quite encouraging to get us to consistently earning $100/day in gross revenue.

Note: Our income and expenses factor in both of our websites, not just Living the Dream.

Want to support our site in your travels? Our Blogging Tips and Advice page has affiliate links to all of the services we personally use and recommend when blogging and our Book Your Trip page features all of the travel services we personally use when on the road. By making a purchase through our links we’ll receive a small commission and the price you pay should not change.

Living the Dream’s June 2017 Expenses

Our spending for the month of June was approximately $759 and includes the following breakdown:

Staff articles: $150
Hosting: $200
Mailchimp: $75
Carbonite Backup Annual Fee: $59
FB ads: $275

Our expenses for the month of June were fairly standard when compared to historical spending. In fact, after you factor in our expenses, and taxes, we have enough net profit left over to pay the entirety of our mortgage and then some!

We’re getting there. Slowly, but we’re getting there.

July Goals

For the foreseeable future we are going to put the vast majority of our efforts into three things:

1) Finishing a few comprehensive guides that have been in the works for our local blog.
2) Optimizing our affiliate revenue set up.
3) Investigating new income streams that we have not pursued recently.

As these tasks are all about driving page views (which means revenue via CPM ads) or earning new revenue, we’re hoping to jumpstart our earnings quite a bit moving forward.

The sky is indeed the limit.