I was a late adopter of Instagram. Where I spent years amassing a large following on the other social media networks through social advertising, my foray into this network did not begin until September 2014 when I finally purchased my first smartphone.
By most standards I consider my growth on Instagram to be rapid. In just 100-days I had a following of 500 and an engagement rate of 5-10% depending on the update (which does not happen as much on other social networks). The next month after that my following grew by a further 50%.
I attribute this growth and engagement to three main travel Instagram strategies:
- Asking my community on other social networks to follow us on Instagram.
- Having frequent, predictable updates.
- Participating in popular hashtags.
In this article I want to ignore the first two topics, and instead focus on the third: participation in popular Instagram tags. This is something many of the top Instagrammers have noted as being one of the keys to their success, and I made it my quest to figure out why that is.